Argentine women's football grows in audience and visibility, according to a recent study. The 65% of the Argentine population believes that women's football receives less visibility than it deserves in media and social networks. Among those who already follow it regularly, the agreement rises to 77%. This consensus reveals a central tension: social demand and real consumption advance at a much faster pace than media coverage and brand investment.

The study, presented by WINN Sports and VOICES!, reveals that women's football is no longer a future promise: three out of ten Argentines already consume women's football content at least once a month. This habit, far from being a fleeting fashion, consolidates especially among those who practice the sport, where the following grows to 57%. The data reflects the existence of an active base, on which more extensive audiences and solid commercial proposals can be built.

According to the survey, 60% of respondents believe that women's football can attract people who do not follow men's football. The percentage rises to 80% among frequent followers, and is particularly high among men, young people, and inhabitants of the interior of the country. For brands, this potential implies the possibility of accessing new audiences, less saturated and with different expectations of representation than traditional audiences.

The link between commercial support and brand image is another key finding: 55% of Argentines say they improve their perception of a brand when it supports women's football. Among habitual followers, the figure rises to 79%, with a particularly intense effect among young people and outside of Buenos Aires.

The survey also reveals that almost three out of ten Argentines play football at least once a month, with a frequency that rises to 54% among those who regularly consume women's football. Although the practice remains majority among men (70%), the phenomenon also extends to women: 25% played some football in the last 12 months. Among young people, the frequency of play is even higher, which reinforces the expansive character of the discipline.

A relevant fact is the dispersion in the recognition of figures and clubs: only 22% of respondents can mention some player, team, or institution related to Argentine women's football.

Currently, the Argentine women's football team is on a streak of 4 consecutive wins, with a record of 4W-0D-1L in their last 5 games (LWWWW, most recent first).